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September 2010
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New MAX Diamonds website

We have been working very hard over the past few months to complete a very large upgrade to our MAX Diamonds website. The main improvements are a huge selection of new designs (there are now over 100 designs on the new site), a new wedding band page, extra features (including two very special proposal stories), more information and a completely new and easier way to navigate through the site. We would love to hear your feedback.

Visit the new MAX Diamonds website

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Top 10 Tips When Buying A Diamond

 

Top 10 Tips When Buying A

1. Meet Your Budget

Traditionally, a gentleman is expected to spend at least two months of his salary on a engagement ring for his fiancée. But regardless of how you allocate your budget, it’s important to meet that budget by choosing the metal and size first. Optional metals are platinum, white gold and yellow gold. Platinum is the most expensive, but it resists tarnishing and won’t need expensive maintenance. Keep in mind that an engagement ring is worn everyday over a lifetime; wear and tear is expected. Make sure you also look at the different cut, colours, clarities and carats (or sizes) of a , as the cost will vary according to the quality. Once you have selected the and metal, you can gauge whether a complex or customised ring design is still possible, or if a simpler setting will best suit your budget.

2. Colour – The Four ‘Cs’

The colour in a can range on a scale from “D” (colourless) to “Z” (fancy coloured). The premium selections of white , ranging from D to H, are the most valuable, because they allow more light to pass through them, making them more brilliant to the eye. Choosing a with a good colour is a good investment.

3. Cut – The Four ‘Cs’

The cut of a determines its shape, angles and proportions. Specifically, the

Gemological Institute of America () refers to cut as the relationship between the table size, crown angle and pavilion depth. A well-cut will have maximum scintillation and what we call “fire”, which returns a lot of light to the eye. This is what gives your its sparkle and shine. Traditional cuts and shapes for jewellery include brilliant, princess, heart-shaped, marquise, emerald, radiant, oval and pear. [Show pictures of all these in the e-newsletter.]It’s important to pay a little extra for a handcrafted ring rather than a mass-produced (or “cast”) ring, as handmade jewellery is heavier, stronger and of a greater density. There is a massive difference in the workmanship of a handcrafted ring, which involves many hours of work by a highly skilled jeweller. The gold or platinum is heated and then rolled, drawn, shaped, hammered, cut and joined to form a beautiful masterpiece. It is then polished and cleaned, resulting in an incredible display of craftsmanship.

4. Clarity – The Four ‘Cs’

Natural contain tiny imperfections, or inclusions, most too small to be seen with the naked eye. The fewer the imperfections, the more valuable the ; truly flawless are extremely rare. The clarity grading scale ranges through:

F (flawless)

IF (internally flawless)

VVS1, VVS2 (very very slightly included)

VS1, VS2 (very slightly included)

SI1, SI2 (slightly included)

I1, I2, I3 (included)

5. Carat – The Four ‘Cs’

are measured by weight in “carats”: one carat (abbreviated to “ct”) is equal to 0.2 grams. Larger are more valuable, due to their rare occurrence in nature. But the brilliance of a depends on its cut and symmetry, so size alone is not the only indicator of value.

6. Get A Certificate Of Appraisal

Every you purchase should come with an internationally recognised certificate of appraisal that proves its authenticity, shape, cut, weight (carat), measurements, clarity, colour and finish. Your certificate should be from one of the following independent certifiers:

Gemological Institute of America () Belgium’s Hoge Raad voor Diamant (), also known as the Antwerp World Centre, or The International Gemological Institute ().

7. Buy Conflict-Free

Make sure you are buying and investing in a certified, conflict-free, ethically traded . What does this mean? Conflict-free are mined and sold in compliance with United Nations resolutions and their sale directly benefits their country of origin. By contrast, unethical , also known as conflict or “blood ”, are illegally traded to fund wars in developing countries.

8. Buy From An Established Trader

Be sure to buy your from an established trader. are best bought in person, from certified brokers and jewellers who are experienced, have a longstanding reputation to uphold, and can be contacted for insurance purposes or to carry out complimentary cleaning services. Do not buy from a fly-by-night internet business that sells online without reliable, commercial premises. A is a sentimental and financial investment, and one of the highest net-worth purchases you’re likely to make in a lifetime.

9. Ask For A Lifetime Guarantee

Check you have a lifetime guarantee when you purchase your ring, covering any manufacturing defects, complimentary lifetime inspection and a free lifetime cleaning service. Your jewellery mounting and setting should be guaranteed to be free of any manufacturing defects. If any of the or gemstones become loose, your jeweller should repair is immediately, absolutely free. This shouldn’t be negotiable.

10. Buy Handcrafted Jewellery
It’s important to pay a little extra for a handcrafted ring rather than a mass-produced (or “cast”) ring, as handmade jewellery is heavier, stronger and of a greater density. There is a massive difference in the workmanship of a handcrafted ring, which involves many hours of work by a highly skilled jeweller. The gold or platinum is heated and then rolled, drawn, shaped, hammered, cut and joined to form a beautiful masterpiece. It is then polished and cleaned, resulting in an incredible display of craftsmanship.

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Merry Christmas

On the 5th day of Christmas my true love gave to me…………5 GOLDEN RINGS

The team would like to wish you all a Merry Christmas and best wishes for the New Year

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Quote Of The Day

“Best Friends are like , precious but rare, false friends are like Autumn leaves found everywhere”

~ anonymous

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October Birthstone: Opal

“There is in them a softer fire than the , there is the brillinance purple of the amethyst, and the sea green of the emerald- all shining together in incredible union. Some by their splendor rival the colours of the painters, others the flame of burning sulphur or of fire quickened by oil”

~ Pliny, about

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September Birthstone: Sapphire

HAPPY BIRTHDAY Virgos!! Your is the beautiful . Sapphires are part of the Corundum family and come in all sorts of colours. The one exception is red, which is called a .  Sapphires are a beautiful durable gemstone which makes an exceptional feature to any piece of jewellery.

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Why Choose MAX Diamonds?

The purchase of any jewellery can be a daunting task. By visiting you will be looked after by trained gemmologist, designers and certified graders who will be able to answer any questions you may have while you browse the diverse selection available.

All of our are and every over 0.50ct comes with an internationally recognized certificate from , or . Most of our are also laser inscribed on the girdle for added security and peace of mind.

With wholesale prices, handcrafted and loose to suit any budget, shopping at is a relaxing and hassle free experience. We want to make this experience special for you, so contact us today to make an appointment.

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August Birthstone: Peridot

, part of the Olivine family, is a gemstone the comes in varying shades of green. From pale green to lime green, yellowish green to olive green, is a beautiful gemstone that looks lovely on its own or complimented with in a piece of jeweller.

has a hardness of 6.5-7 on the Mohs scale which makes it more suitable for pendants and earrings, pieces that are relatively safe from wear and tear.

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New Designs

Check out the latest!

We have some on the website. Please follow the link to see the latest styles.

http://www.maxdiamonds.com.au/Ring-Designs.html

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Quote of the Day

“Better a with a flaw than a pebble without”

~ Chinese Proverb

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Custom Design Service

offers unique personalised consultations, where you can sit down and custom design an engagement ring or piece of jewellery.

If needed, one of our designers will provide sketches and details of the ring before it goes into production. For more information on our please follow the link to our website.

http://www.maxdiamonds.com.au/Custom-Ring-Design-Service.html

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Quote of the Day

“I have always felt a gift shines so much better than one you buy for yourself”

~Mae West

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July Birthstone: Ruby

, the for July is the fiery red variety of the mineral family Corundum. Corundum in any other colour, blue, pink, yellow, is called a . (Corundum) is the second hardness mineral on the Moh’s scale after , making it a tough and durable gemstone, perfect for rings and other pieces of jewellery.

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Pretty in Pink

While we at specialise in white and jewellery, we also custom make jeweller with rare Australian Pink and coloured gemstones for customers who want an unique piece of jeweller.

We have a collection of incredibly rare and beautiful , available in an assortment of cuts, sizes and a range of stunning hues and intensities, from very intense purplish pink to pink champagne.

If you would like to view our selection please call the office today to arrange a consultation with one of our qualified specialist.

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Quote Of The Day

“I never worry about diets. The only carrots that interest me are the number you get in a

- Mae west

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Harper’s Bazaar Photoshoot

MAX Diamonds featured!
featured!

has proudly been featured in the latest edition of Harper’s Bazaar! We were contacted to supply jewellery for a photo shoot in New Zealand, the images are incredible - Featured is of one of our favourite Tennis bracelets. (An 18ct White gold set with 13.47ct of natural brilliant cut white , F - G colour VS clarity .)

See pages 124 and 130 to have a look!
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Jewellery Insurance

A lot of our customers have asked us about insuring their jewellery. We suggest using your existing insurance provider or using .

has become one of the certified jewellers. We are able to recommend with confidence which offers a policy for individual items over AU$3000.00 that runs independently to any other insurance you may have. Your jewellery can be covered as soon as you leave the showroom.

For further information and advice please contact on 1300 882 018 or visit their website at http://qreport.com.au/

is underwritten by CHUBB

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Worried about making the right choice?

If you’re worried about choosing the right piece of Jewellery for that special occasion or can’t decide what to get, never fear the staff at are here to help. For that special present we now offer Gift Vouchers.

A takes all the hassle out of your purchase, and ensures that the lucky recipient can choose whatever they like from our range of loose , made up jewellery or, with our help can even create their own unique design! We can post your voucher anywhere in the world with a message of your choice. To order a contact our office today.

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Ring Designs

specialises in custom made jewellery, unique to every client. If you have a design in mind for your special someone, make an appointment today for a personal consultation with one of our trained and qualified staff members. Whether you are looking for an engagement ring or a special present or thinking of remodelling your existing jewellery, one of the designer can sit down with you and help you create your very own unique piece of jewellery.

Visit our website to see a small selection of some of the pieces we have made for past customers

http://www.maxdiamonds.com.au/Ring-Designs.html

Princess Cut Three Stone

Princess Cut Three Stone

 

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Proposal Ideas

Marry Me

Marry Me

Being surprised with a Engagement Ring is a magical moment that will never be forgotten. And with a little planning, the event can happen brilliantly. Have a look at some proposal ideas ranging from simple but sweet to all out extravagant!

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Welcome to new Max Diamonds Weblog

1.5ct Solitaire Engagement Ring

1.5ct Solitaire Engagement Ring

Welcome to the Blog! We have launched this blog to help answer any questions our customers and friends have about , jewellery, , or anything you like! We hope it will be helpful and interesting, so feel free to start blogging! Sometimes it can be a daunting and overwhelming experience buying jewellery so we want to change that by putting all the information out there for our friends and customers.

If you have any questions you would rather have answered confidentially, please feel free to call us on (02) 9231 3454 or email us at diamonds@gemtec.com.au. We look forward to hearing from you!

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