All MAX diamonds are conflict-free and ethically traded

This means the diamond has been mined and sold in compliance with United Nations resolutions, from a peaceful country, where the diamond sale directly benefits the local community.

By contrast, unethical diamonds, also known as conflict diamonds, are illegally traded to fund conflict in war-torn countries such as those in Central and Western Africa. To combat this illegal trade in conflict diamonds, a multilateral trade agreement called the Kimberly Process Certification System was implemented in 2003.

The agreement has been adopted by the global diamond industry, the United Nations, governments and non-government agencies. A Kimberly Process Certificate is proof that the diamonds you are buying are from conflict-free sources and have not been used to buy arms or otherwise fund wars. Most diamonds originate from peaceful countries, and those governments invest monies raised from their legitimate trade for the good of the communities they come from.