Our Family Business

Maxwell Lane – Director

A qualified Gemmologist with more than 45 years experience in the Australian diamond industry, Maxwell Lane, founder and director of MAX Diamonds, knows what it takes to source and sell top-quality wholesale diamonds. He started his career in wholesale diamonds with Diamond Traders in 1965. Since 1971, Maxwell has supplied Sydney with wholesale diamonds under the trusted Gemtec brand, one of Australia’s largest wholesale gemstone companies. In 2006, he launched MAX Diamonds with his daughter, Alex, creating an outstanding niche in the Sydney diamond market with loose diamonds, wholesale diamonds and stunning diamond jewellery. Maxwell’s depth of experience and precious gemstone knowledge are invaluable assets to the customers who we surprise and delight everyday.
Alex Lane – General Manager

Alex Lane is a certified diamond grader and jewellery designer who completed the Practical Diamond Grading and Jewellery Design courses with the Gemmological Association of Australia, and the University of New South Wales. She has been involved with diamonds since the age of eight with her father, Maxwell Lane, founder of MAX Diamonds. Drawing on her bachelor of fine arts, Alex creates a memorable diamond shopping experience for her customers with her in depth knowledge of diamonds, design expertise and trademark warmth.
Robyn Lewis – Executive Assistant

Robyn Lewis is a qualified jewellery designer and GAA certified diamond grader. She has worked in the jewellery industry since 2003 and added her expertise to the MAX Diamonds brand since it was launched. Robyn is friendly and approachable, and her experience is evident when she helps her customers in the creation of their perfect ring.
Melissa Beal – Designer & Gemmologist

Called to a lifelong study of all things that sparkle, Melissa Beal is a qualified gemmologist and certified diamond grader who holds a bachelor of applied arts with honours in jewellery design from the University of South Australia. Melissa has worked in the jewellery and gemstone industry since 2000; eight years later, she joined MAX Diamonds as a valued consultant in our family-owned business. Melissa is currently on maternity leave looking after her gorgeous baby boy.
Melissa Cragg – Designer & Gemmologist

Multiple Jewellery Design Award winner Melissa Cragg is the newest member of the team at MAX, and is a qualified GAA Gemmologist and Diamond Grader, as well as a exceptionally talented Jewellery Designer. Melissa has an incredible gift for innovation and design and strives to incorporate customer inspiration and ideas to create their dream piece of jewellery.